Any and all companies that become Authorized Dealers by signing the Dealer Terms of Use and Agreement (“Authorized Dealer”) shall adhere to the Dylan Innovations’ Minimum Advertised Price (MAP) Guidelines as set forth below, to the extent it complies with applicable laws and regulations in each territory where the Authorized Dealer operates.

1) Introduction

Dylan Innovations is focused on maintaining a high-quality brand image and high margins for our Authorized Dealers. We greatly appreciate your efforts to distribute and support our products.

Dylan Innovations is committed to enforcing policies which allow our Authorized Dealers to maintain high profit margins through the sale of our products. To protect these procompetitive benefits, Dylan Innovations has unilaterally established a Minimum Advertised Price (“MAP”) Policy. Pursuant to this policy, Dylan Innovations reserves the right to revoke Authorized Dealer status, withhold Authorized Dealer benefits, and discontinue business with dealers who violate the MAP for Dylan Innovations Products.

2) What is MAP?

MAP is applicable in advertising any and all Dylan Innovations products in all media including but not limited to flyers, posters, coupons, mailers, inserts, catalogs, magazines, newspapers, television, radio, and public signage, as well as internet sites (including shopping cart discounts), social media sites, apps, or any other electronic media.

3) Current MAP

Dylan Innovations’ MAP is listed as MAP price of each product.

4) General Information and breach of Agreement

Upon purchasing Dylan Innovations Product/s for resale, Authorized Dealer acknowledges understanding and acceptance of Dylan Innovations’ MAP Guidelines.

Dylan Innovations’ Authorized Dealer must sell Dylan Innovations product/s at the MAP price. If the Authorized Dealer decides to advertise below MAP levels, the violation of MAP guidelines may result in the Authorized Dealer being removed from the Dealer Locator (if applicable),  forfeiting the right to have an account with Dylan Innovations and will be considered a breach of the Authorized Dealer’s Terms of Use and Agreement. Sanctions will be determined and executed by Dylan Innovations in its sole discretion and may include legal implications. Dylan Innovations is not required to provide prior notice or issue warnings before taking any action under this policy.

5) MAP and the Internet

All rules apply to internet sales as print. Dylan Innovations internet MAP compliance requires advertised prices should be at or above the MAP listed prices prior to placement in the shopping cart or member price.

6) Complying with MAP Guidelines

To maintain compliance with the MAP program, please note when advertising:

* If advertising prices for Dylan Innovations products in promotional efforts, pricing must be at or above current MAP listing.

* Below MAP price resulting from promotion or end-user rebates offered by Authorized Dealers is a violation of the MAP guidelines. 

* No “subtractions” including words such as “subtract”, “take away”, “less”, may be used if it makes the product price below MAP.

* Authorized Dealer promotions relating to all products may be advertised in a title or headline format at the top of a page or ad. However, each individual Dylan Innovations product/s within the body of the ad must continue to meet MAP.

* Dylan Innovations’ MAP policy does not in any way limit the ability of any Authorized Dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitor’s price”, or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.

 * If an Authorized Dealer with multiple store locations violates this MAP Policy at any one store location, or on any associated website, then Dylan Innovations will consider this to be a violation by the Authorized Dealer, and sanctions will be executed by Dylan Innovations at its sole discretion as described above.

Other Considerations

This Minimum Advertised Price (MAP) Policy has been unilaterally adopted by Dylan Innovations. Dylan Innovations neither solicits nor will it accept assurances by any Authorized Dealer of acquiescence with this Unilateral Policy. The Authorized Dealer within its own discretion can choose to acquiesce or not acquiesce with this Unilateral Policy. Dylan Innovations will not discuss conditions of acceptance related to this Unilateral Policy. This Unilateral Policy is non-negotiable and shall not be altered, modified, or amended for any Authorized Dealer. Dylan Innovations may, at its sole discretion and without notice, modify products, prices, and these guidelines. This policy is void where prohibited by law.